Thursday, August 21, 2014

Google Trends: Beer vs. Wine vs. Distilled Spirits

I was checking out the fantastic Virginia craft beer site, and the aggregation functions of the site got me thinking about the overall growth of interest in craft beer in the state. As far as I know, beer has always been a challenger to wine's popularity in Virginia. I figured that with the explosion of interest in craft beer, maybe beer was catching up to wine.

I turned to a nifty site Google put up a while ago called Google Trends. It's important to note that this data is from Google web searches, so it really only reflects the interest of users searching the internet with

As you can see in the Google Trends chart, interest in beer and wine ebb and flow in a similar pattern. Wine does have peaks during the holidays that beer doesn't always share.

I don't want to assume too much from this data, it's just interesting to look at and consider how far beer has come in this state. Beer is closer to wine as of June 2014 than it has been since 2004.

Google Trends Report


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